According to the Colorado Department of Motor Vehicles (DMV), the ‘Born To Be Wild’ license plate came on line at the stroke of midnight on January 2nd, 2024, and by 8 AM had already been sold to eight people!
You can purchase the plate NOW, regardless of your renewal date (the DMV will prorate your fees).
You can purchase the plate NOW, regardless of your renewal date (the DMV will prorate your fees).
- This is a “print on demand” plate, so once you’ve made your purchase, the DMV will mail the plates to you.
- Boulder County requires an appointment to replace existing plates (schedule online here, select the “Registration” option). Check your county DMV office website (contact links here) for details and to determine if you need an appointment.
In November 2020, Coloradans voted to embrace a future where restored populations of gray wolves could again roam the vast public lands of western Colorado. As Colorado completes a plan to reintroduce wolves by 2023. The Rocky Mountain Wolf Project is laying the groundwork for Coloradans to live and work with wolves and other carnivores through programs that minimize conflict and maximize understanding.
To further support these efforts, Rocky Mountain Wolf Project began the process to create a new Colorado license plate that will support programs to prevent conflicts with gray wolves through non-lethal means. HB23-1265 creating the 'Born to be Wild' license plate was approved by the state legislature and signed by Governor Polis. The ‘Born To Be Wild’ license plate will move hundreds of thousands of dollars annually to Colorado Parks & Wildlife to fund non-lethal conflict reduction programs and tools. The plate will also support research to make those tools more effective while providing a recurring revenue source to further fund these efforts. The annual additional fee for non-personalized 'Born to be Wild' license plates will be $50.00. There has been no cost to the state for the creation of this special plate.
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Preventing conflict with wolves averts the need for loss compensation. Notably, keeping the focus on non-lethal conflict management also decreases the odds of future loss to wolves. Emerging scientific research suggests that wolf packs which experience human-caused loss are more prone to turn to killing livestock than packs that do not have members killed by humans.
The plate symbolizes Colorado’s forward-thinking commitment to restoring wolves to her vast wildlands. The people of Colorado said they wanted wolves back, and that they wanted to make this work for everyone. The ‘Born To Be Wild’ license plate is the physical embodiment of that commitment. It will help ranchers adapt to wolves without putting a dent in their bottom line, while also protecting Colorado’s repatriated wolves.
The plate symbolizes Colorado’s forward-thinking commitment to restoring wolves to her vast wildlands. The people of Colorado said they wanted wolves back, and that they wanted to make this work for everyone. The ‘Born To Be Wild’ license plate is the physical embodiment of that commitment. It will help ranchers adapt to wolves without putting a dent in their bottom line, while also protecting Colorado’s repatriated wolves.
We expect the license plate to be available in early 2024.
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You can stay informed by signing up today.